Article archive :: Mistress of Marketing

Why Meatballs Matter

04/09/2013 21:21

When I was a kid I'd get off the school bus and rush into the house to the best smells. My mom was, (and still is), an amazing cook and always had something truly home-made bubbling on the stove. This was our time...time to chat, time to laugh - time to share our days with each...

Why White Plates Are Important for The New Year

12/31/2012 15:52

What? White plates? What does that have to do with anything? Well, somehow white plates became an important symbol for me, I want to tell you why and hope that you find your symbol for the New Year. I'd been shopping for plates for quite awhile -...

Feeding The Monster...The Keys to Leveraging Content Marketing

10/11/2012 18:35

So you've figured out that content is king. No surprise here. Content does a lot for your company and your website. It can be your best friend, or the monster that keeps you awake at night. Why? Content marketing only works if it's valid, correct, well-written...

Making Good Marketing is Like Making Good Cookies - Introducing The Whole Cookie Concept

10/08/2012 00:28

It's a philosophy, a belief, a mantra if you will...and one I've known to be true throughout my career. The whole cookie concept of marketing. No, we aren't talking Chips-A-Hoy here folks. This is how it goes... You are making cookies, (yes you can imagine any...